There are few things more beautiful than the vast array of sun beams that streak across the sky as the sun begins a new day. Or the blinding brilliance of a peacock’s feathers when it opens its fan. Color is such a beautiful creation and it is so difficult to describe independently, but the emotions that are stirred from the simple glance of a favorite shade can be felt in so many ways.
Designers actually have a code for color emotion that they use when choosing how they want to design a certain room or clothing item; its based off of the typical emotions that each color causes. So for example, if I wanted to design a room that typically made people feel trusting or invited, this code would recommend for me to use the color blue for the walls. Or if I wanted to appear happy or friendly at a formal dinner, then perhaps I would select an elegant shade of yellow for my dress.
Whether we realize it consciously or not, color has a fascinating way of controlling the way we view things, it has the ability to control our moods, and it especially plays a role in determining if we’ll be purchasing something.
Remember Joseph from the Bible? The favored son of Jacob (Gen 37:3) who was given the coat of many colors? Joseph’s coat of many colors is a subject that I study with many different emotions. The coat is a trophy to Joseph, but a reminder of failure to his brothers. A cloak of beauty to Jacob and his favorite son, but a rag of filth to Jacob’s other sons. I can’t help but wonder if it was the coat that angered the brothers, or the action that their father showed towards Joseph in bestowing the coat upon him, or maybe it was both. But why would a coat anger a family?